Viral Media Experiment #Swagapalooza Hits San Francisco Again

For the second year in a row, I attended the quirky consumer and technology blogger event called Swagapalooza, which they call an experiment in viral media. In a dark club in San Francisco (DNA Lounge), some of the top bloggers, tweeters, and digital influencers in the areas of mobile, tech, food and lifestyle gathered to watch and judge five-minute auditions from the creators of cool new products, largely targeted at mainstream consumers. The key here is that the products are actual physical products rather than services and websites, which you so often find at similar events. Some of the products I had a chance to see and play with are listed below:

• Waboba Balls –

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